For this campaign, I was tasked with creating a complete user journey centered around the download of a Meals and Mocktails recipe eBook. The campaign included several interconnected elements, such as the conceptualization, design, and development of the eBook, a dedicated landing page, and a comprehensive omni-channel ad campaign to drive traffic and conversions.

Given the time constraints and lack of high-quality imagery, I employed a creative approach by blending product renders with AI-generated settings. This allowed me to craft compelling visuals for the eBook and all associated ads, ensuring the imagery was consistent with the campaign’s aesthetic. These visuals were strategically used across the eBook, landing page, and advertisements to maintain visual cohesion throughout the campaign.

Collaborating closely with the creative director, I was responsible for the design and execution of all campaign elements, ensuring a seamless and impactful user journey. The campaign focused on driving key goals, including increasing sales, boosting email subscriptions, and growing product subscriptions. The goal was to create a visually appealing, user-friendly campaign that would captivate the audience, encourage conversions, and foster lasting connections with the brand.